Privacy Policy Explained

Ashly Chole Senior Finance Researcher

Last Updated 18 May 2024 are obligated to inform you about how we handle your data when you access any of our websites, irrespective of your geographical location. This privacy policy outlines your privacy rights and explains the legal safeguards in place to protect your data.

Privacy policy Purpose

At our organization, we prioritize safeguarding your privacy and handling your personal data with fairness, transparency, and security. Our privacy policy outlines the ways in which we gather and process your data when you use our website, as well as any personal information you may share with us.

It's important to note that our website is designed for adult use only. We do not collect any data or feature content that is targeted towards children.

We advise you to thoroughly peruse this privacy policy, along with any other fair processing policies or supplementary privacy policies that may be presented to you when we gather or handle your personal data. This privacy policy is meant to complement other notifications and policies, and is not intended to override any other polices documented on our website.

It is within our rights to periodically revise this privacy policy, and if there are any substantial alterations, we will inform you by publishing the revised policy on our website in accordance with data protection regulations.

What our Privacy Policy covers

This is the Privacy Policy for and its related channels and applications owned and operated by Our Privacy Policy details how we keep user information confidential and secure. It should be read with our terms and conditions.

We are committed to complete transparency in collecting, using, managing and protecting your personal information.

Please take the time to read and understand this Privacy Policy carefully. Using our site and services, you acknowledge that you have read and accepted this Privacy Policy. Do not use the website if you don't agree to our terms and conditions and privacy policy. Our site may contain links to third-party websites not governed by this Privacy Policy. For more information regarding these links. We recommend that you carefully read any third-party website's terms and conditions and privacy policies before providing any personal information, as we cannot accept responsibility or liability for those websites.

Personal Information Collection gathers email addresses through various means, such as during the registration process for their email newsletter. In addition, when users submit a comment on their posts or request to download a guide or join one of their email courses via a form on the site, their email address is also collected. The website also collects users' names, email addresses, and IP addresses during the registration process. Further, if users fill out a form on the site, may collect their full name, email address, and IP address. Finally, the site may gather information about the devices used to access the site when users visit.

How and why we collect your personal information

At, users who sign up for their email newsletter have their email addresses collected by the website. typically sends out newsletters on a weekly basis, but they may occasionally send important messages. Users who want to stop receiving the newsletter can unsubscribe by clicking on the link at the bottom of the newsletter email or by entering their email address and clicking the 'Unsubscribe' button.

When users submit a comment on one of's posts, the website collects their email address and IP address.

If users request to download a guide through a form on the site, their email address is collected, and the guide is sent to them via email.

Similarly, if users request to join one of's email courses, their email address is collected, and the course is sent to them via email. The website may also use this information to contact users about their guides, content, newsletters, services, or promotions with user consent.

At, we take the privacy and security of your personal information seriously. As part of our commitment to transparency, we want to explain how we use your email address and store automated result emails.

When you register on, we collect your email address to provide you with a range of services. For instance, we may send you an auto-generated password when you sign up or confirmation of your payment profile details. We may also use your email address to personalize your experience by displaying your name on the dashboard and account pages.

Furthermore, we use your email address to keep you informed about changes to our services, new research articles, weekly and monthly newsletters, renewal payment reminders, and important updates. We may also contact you to inform you about's guides, content, newsletters, services, or promotions.

By providing your email address and consenting to our communications, you will receive timely updates and valuable information related to We take pride in safeguarding your data and will continue to ensure its protection.

At, we value the importance of maintaining transparency with our users. Therefore, we have implemented strict measures to ensure we use your personal information responsibly and ethically. To enhance our site and services, we may use the information collected to create anonymised and aggregated data for internal reporting, insight, and analysis. This process enables us to identify areas for improvement and optimise your user experience. However, rest assured that we do not share your personal information with any third party except for the purposes mentioned in our Privacy Policy.

To comply with data protection regulations, we keep all personal information necessary for your use of our site for 12 months. This information is stored securely and is only used for administrative, troubleshooting, and investigative purposes. If you wish to have all your personal information deleted, please get in touch with us at [email protected], and we will process your request as soon as possible.

As part of our personalisation approach, we may track and monitor your use of our site and services to optimise your user experience and provide you with the most relevant information. This approach allows us to transfer your details across our tools to speed up form filling and for market research purposes. Please note that we only collect the necessary information to provide a personalised service and do not share your personal information with any third party. Finally, if you have permitted us, we ensure that any email we send is suitable and pertinent to your needs. By analysing your interaction with our site and services, we aim to provide a more efficient service that meets your expectations.

Our Use of Your Personal Information

At, we value your privacy and take great care in using your personal information in a responsible and transparent manner. Upon registering with us, we may use your personal information to inform you about our guides, content, newsletters, services, or promotions, provided that you have granted us permission to do so. Furthermore, we may generate aggregated, anonymized data for internal reporting, insight, and analysis using your personal information.

For administrative, troubleshooting, and investigatory purposes, we may keep your personal information on file for up to 12 months. If you wish to have all of your personal information deleted, you can send us an email at [email protected].

In addition to the above, we may also use your personal information to personalize your experience on our site, such as tracking and monitoring your website and service usage to provide you with the most relevant information and tools to optimize your user experience. By matching your personal information against third-party data, we strive to make our site more effective for you. If you have given us permission to contact you, we will ensure that any email we send is appropriate and relevant to your needs. We may contact you to respond to your inquiries or provide assistance, To invite you to participate in market research activities or polls that will help us improve our site.

If you provide us with someone else's personal information, you must ensure that they have read our Privacy Policy and Terms and Conditions. By providing us with their personal information, you confirm that you have obtained their consent and that they understand how we will use their details. We do not knowingly collect or store personal information about children under 16 without their parent or guardian's permission. We will review your personal information periodically to ensure that we do not keep it for longer than is legally permitted.

How and Why We Process Your Personal Information

At, we understand the importance of your personal information and want to be transparent about how we collect and use it. We have identified several grounds for processing your personal information, including consent, legitimate interests, and legal and contractual obligations. Consent is one of the primary reasons we collect your personal information. For example, when you register on our site, we require your personal information to provide our services. Additionally, we may use your personal information to provide you with content, guides, newsletters, and promotional offers if you have permitted us to do so. Under certain circumstances, we may also process your personal information based on our legitimate interests. We may also generate profiling information based on your personal information to help us understand your interests and for market research purposes.

There are situations where we may be obligated by law to process and disclose your personal information, such as if a law enforcement agency requests it. Additionally, we may need to process your personal information to fulfil our contractual obligations to you, such as providing the services you have requested. We will only process your sensitive personal information with your explicit consent if we require your sensitive personal information. We will provide full details of the information we require and why we need it so that you can decide whether to consent. We assure you that we will never sell or rent your personal information to any third party. At, we are committed to protecting and using your personal information responsibly and ethically.

How we protect your personal information

At, protecting your personal information is our top priority. Any information you share with us is kept secure, and up-to-date. Data may transfer to countries other than where it was initially collected. These countries may have different data protection laws. Still, we take steps to ensure that UK and European data protection laws adequately protect your information, including conducting due diligence on any recipients of your information and putting contractual obligations in place to protect your data.

In certain situations, we may need to disclose your personal information to third parties. For example, if we are legally obligated to do so or to protect our rights, property, safety, or the safety of our users or any third party. We may also disclose your information if we sell or buy any business or assets. Any concerns, please contact us at [email protected]. Our address is IM, 25 North Row, London W1K 6DJ, UK.

Changes to our Privacy Policy

We may make changes to our Privacy Policy from time to time. We will post any updates or changes on this page; in some cases, we may notify you via email. It is recommended to check this page regularly to stay informed about any changes. You have the right to object to our use of your personal information for legitimate interests, including profiling. If you wish to exercise this right, please get in touch with us.

We treat your personal information as confidential, and we do not share it with third parties except in the following cases: If required or permitted by law; If requested by any legal entity, regulatory agency, or legal authority; If our site or a part of it is sold to another party, in which case any new owner would only be able to use your information by this Privacy Policy; If we are required to do so by our Terms and Conditions of Use; and Our technical partners who help us provide the calculators and tools on our site may have access to your information. However, they cannot use your details for marketing purposes.

Retention of personal data

We understand the importance of keeping your personal information secure, accurate, and up-to-date. Your data is retained following the rules in this document unless a longer period is required by law. If you have not used our services reasonably, we may contact you to confirm that you still want to receive our communications. If data is deleted, it may still exist on in archive format for regulatory or legal reasons. We take information security seriously and follow data protection legislation to protect your personal information. We encrypt all the personal information we collect and transfer and store it in countries outside the European Economic Area only if our service providers have appropriate security measures in place.

When you register to use certain parts of our site, we may ask you to create a username, password, and other identification information. You must keep this information confidential and not share it with anyone else. If you share this information and any unauthorized activity occurs on our site using your account, you'll be solely responsible for such activity. To ensure the security of your account, we ask that you choose a strong and unique password containing letters and numbers. Your password must not be used anywhere else or for any other purpose. You can reset your password only if you can access the registered email address in our system.

We use cookies and tracking technology to improve our site's functionality, performance, and user experience. Cookies are files sent to your computer or device, and we use them to track the pages and articles you visit so that we can suggest other relevant content. We also use third-party technology, such as embedded videos and social sharing, that may drop cookies to enhance your experience on their sites. We log the IP addresses of your computer or device when you use our site for administration and troubleshooting purposes only. If we make changes to our Privacy Policy in the future, we'll post them on this page and, if appropriate, notify you by email. Please check this page frequently to see any updates or changes.

This document explains that individuals have certain rights under existing data protection legislation, including requesting a copy of their personal information. Effective April 04 2023, individuals will have additional rights, such as the right to have their personal information corrected or erased, restrict the use of identifiable data. The company will make reasonable efforts to provide individuals with their rights, but excessive or repetitive requests may be charged a fee. Individuals must provide approved identification to prove their identity. Contact details are provided for enquiries or to exercise these rights.

Updates to Our Privacy Policy

Starting on April 04, 2023, this Privacy Policy will be in effect and supersede any previous policies. We take your privacy seriously and may update this policy periodically to comply with laws, improve our site, and follow best practices. If we make significant changes to the policy, we will notify you by posting the updated policy on this page and, if necessary, ask for your consent as required by law. It is your responsibility as a user to remain informed about any updates to this policy by checking this page regularly. All changes we make will become effective as soon as we post them.